QMusic Mr Rabbit

Director - Gerrit Bekers

Concept - Johan Roelandt, Koen Van Deun

Client - Filip Teerlinck

Radiostation Q-music wants to help underprivileged children in Belgium. By spreading their own piggy banks in the form of a rabbit (Meneer Konijn), they want to stimulate people's donations.

In this commercial you see how a real piggy bank welcomes his new friend and tries to donnate something too.