Insurance company Ethias and agency BBDO invented a new figure in the Ethias world: the AlterEthias figures. For their first campaign, they asked real clients to testify about the Omnium assurance of Ethias. In Flanders, comedian Gunter Lamoot and actress Nathalie Meskens, both real Ethias clients, became 3D characters. In Wallonia, they asked a customer. CC received photos to model every character in 3D.

Have a look at the making of to see how we work:

Curious how you would look like as an AlterEthias figure? Just try it:

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