Q-music ‘Meneer Konijn’

Radiostation Q-music wants to help underprivileged children in Belgium. By spreading their own piggy banks in the form of a rabbit (Meneer Konijn), they want to stimulate people's donations.

In this commercial you see how a real piggy bank welcomes his new friend and tries to donnate something too.

Director: Gerrit Bekers

Creatives: Johan Roelandt & Koen Van Deun

Client: Filip Teerlinck