Q-music ‘Meneer Konijn’
Radiostation Q-music wants to help underprivileged children in Belgium. By spreading their own piggy banks in the form of a rabbit (Meneer Konijn), they want to stimulate people's donations.
In this commercial you see how a real piggy bank welcomes his new friend and tries to donnate something too.
Director: Gerrit Bekers
Creatives: Johan Roelandt & Koen Van Deun
Client: Filip Teerlinck