PIFPAF Mr. Roach

Client - Mortein

Happy Birthday Mr. Roach!

We did a couple of commercials for a production company in India. The commercials were made for Mortein, a brand of bug sprays (hence the cockroaches).
Their main character, Louie the fly, has been on television since 1957 and has been portrayed in many commercials in different 2D and 3D styles.
It was our great pleasure to design a new lead character, Mr. Roach, and his friends, who are now members of this exotic world.

These amazing characters were brought to life to celebrate Mr. Roaches birthday and his victories in spreading diseases.
Just like in other commercials for this product, they underestimated the power of Pif Paf. Looks like it wasn’t such a happy birthday after all.